THE KIDS EARTH

For this project, I was challenged with the task of creating a climate change campaign based around three touchpoints in promotion of the campaign. I decided early on that i wanted to do my campaign on endangered animals. My early stages of the project were spent conducting research. My research was mainly centered around design techniques for brands directed at children. I wanted to market my campaign towards children because they are the generations who will really be making or breaking the health of our planet in the near future. 

One of the most impactful concepts I discovered in my research was how cereal brands, whose mascots are marketed towards children, are designed so that their eyes are always looking down towards the children who would be walking by, below the shelves in the supermarket. That subtle design technique makes a lasting impact on kids who end up making eye contact with the cute and cuddly characters they have grown to love. This is what I wanted to implement into my designs.

SAVE OUR HOME!

Pictured above is one of the final 2 poster designs. This design was printed on 36’ x 36’ matte paper and hung up on a brick wall outside of a daycare center in Hoboken, NJ called, “Kidville”. The poster was hung low to the ground so that the characters pictured in the design would be at eye level with the toddlers that would walk by with their parents.

We Lost Our Home!

The second physical touchpoint was another poster design. This one was printed in 11’ x 17’ and was designed to be hung in long rows in public space. Repetition was the design technique I used in order to capture the public attention. These posters were inspired by fashion advertisements hung on construction walls in SoHo, NYC. My posters were hung on the corner of 5th and Washington St in Hoboken, NJ.

thekidsearth.org

The third touchpoint of my campaign was the website. I wanted to create a website that captured the younger demographics attention, while still being informative enough to capture the attention of the parents and hopefully make an impact.